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St.George Queensland Reds players will continue the Be Great, Do Good campaign in 2016, supporting different charities throughout the Asteron Life Super Rugby season.
Started by Reds prop Ben Daley ahead of the 2015 season, Be Great, Do Good helped raise awareness and funds for 16 different organisations last year.
As he did last year, Daley will wear a different unique headgear each week during the 2016 season, in support of a different charity. The headgear will then be used as an auction item to help raise funds for the cause.
This year, the campaign will be strengthened through the support of new teammates Cadeyrn Neville and Ben Matwijow, with all three players donning the branded headgear each week. There will also be a special appearance from Reds mascot Red Dog in headgear during the season.
Queensland Rugby will also run a social media campaign throughout the Super Rugby season, encouraging fans of all ages to share what they’re doing to ‘be great’ and ‘do good’ in their communities.
Daley said: “It’s great to have the support of Cadeyrn (Neville) and Benny (Matwijow) this year as we continue the Be Great, Do Good campaign.
“It’s also exciting to get Reds fans involved with the campaign this year. For us as athletes it's about being great on the field and doing as much good as we can off it, but it doesn't have to be just about sport. That's why we’ll be asking fans young and old to share with us what they’re doing in their own communities to ‘be great’ and ‘do good’ each week.
“We hope to raise further awareness for the charities each week and strengthen the overarching cause, while wearing some pretty unique headgear.
“Rugby is all about being part of a tight-knit, supportive community and this campaign reflects those qualities.”
The Be Great, Do Good campaign was hugely popular with Rugby followers in 2015, with Daley winning the People’s Choice award at the Reds’ annual Gala Ball.
Each game in the Super Rugby draw for the Reds coincides with a particular charitable event, so in all, Daley will raise awareness for 15 charities across the Super Rugby regular season in 2016.
The charity the Reds are supporting each week will be revealed when the Reds team for the week is announced. The headgear design will then be unveiled on Reds social media platforms.
View the Be Great Do Good Archive for a list of charities that were part of the 2015 campaign.